Cookie Policy
Last updated: 26 August 2026
1. What Are Cookies
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work efficiently and to provide information to site owners. Cookies do not give us access to your device or any information beyond what you choose to share with us.
2. How We Use Cookies
We keep our cookie usage minimal. Some cookies are necessary for the site to function. We also use analytics cookies to understand how the site is being used; these do not identify you and are not used to track you across other websites. Advertising cookies, which let us show you our ads on other sites, are optional and only set if you turn them on. You can change your advertising choice at any time.
3. Types of Cookies We Use
Strictly Necessary
These cookies are essential for the website to function. They enable core features such as the checkout flow and payment processing. You cannot opt out of these cookies as the site cannot work without them.
Examples: session state managed by Next.js, Stripe checkout session cookies.
Analytics (cookieless)
We use Vercel Analytics to understand how visitors interact with our site, for example, which pages are most visited. This data is anonymised and aggregated; it does not identify you as an individual and no personal data is collected or stored.
Provider: Vercel Analytics. No cookies are set by Vercel Analytics, as it uses a privacy-first approach that does not require cookie consent under UK PECR.
Analytics (Google Analytics)
We use Google Analytics to understand how visitors use our site, for example which pages are viewed and how visitors arrived at the site. Google Analytics sets first-party cookies on your device to distinguish you from other visitors. We have IP anonymisation enabled, advertising and data-sharing features switched off, and we do not use it to identify you or to follow you across other websites.
Provider:Google LLC. Data may be transferred to and processed in the United States under Google's standard contractual clauses.
| Cookie | Purpose | Expiry |
|---|---|---|
| _ga | Distinguishes unique visitors | 2 years |
| _ga_* | Persists session state | 2 years |
| flexi_calculator_origin | Records a visit to the Broadband Compensation Calculator so we can measure calculator-assisted checkouts and bookings | 30 days |
Analytics (StatCounter)
We use StatCounter to understand visits to our site, including pages viewed, visit times, referring pages, device and browser details, and approximate location based on IP address.
Provider: StatCounter. You can read StatCounter's privacy policy.
| Cookie | Purpose | Expiry |
|---|---|---|
| sc_is_visitor_unique | Distinguishes first-time and returning visitors | 2 years |
| is_unique | Estimates unique visits across StatCounter sites | 5 years |
Advertising
With your consent, we use Google's advertising cookies so we can show you our ads on other websites after you have visited us, and so we can tell which of our ads led to a booking. These cookies are only set after you turn on advertising cookies in our cookie banner. If you leave advertising switched off, they are never set and no advertising data is sent.
Provider: Google LLC. Data may be transferred to and processed in the United States under Google's standard contractual clauses. You can also opt out of personalised advertising directly through Google Ad Settings.
| Cookie | Purpose | Expiry |
|---|---|---|
| _gcl_au | Measures which ad led to a booking | 90 days |
| IDE | Set by doubleclick.net to show you our ads elsewhere | 13 months |
| test_cookie | Checks whether your browser accepts cookies | 15 minutes |
Third-Party (Stripe)
When you proceed to payment, Stripe may set cookies to enable the embedded checkout to function securely and to prevent fraud. These cookies are set by Stripe directly and are governed by Stripe's Privacy Policy.
4. Managing Cookies
When you first visit our site, our cookie banner lets you turn advertising cookies on or off. Analytics cookies, which measure how the site is used without identifying you, are always on. You can change your advertising choice at any time using the "Manage cookie preferences" link in the footer, and it takes effect straight away. To stop analytics cookies as well, block them in your browser settings (see below).
Most browsers also allow you to control cookies through their settings. You can set your browser to refuse cookies, or to alert you when cookies are being sent. Note that disabling strictly necessary cookies may affect the functionality of our checkout.
For guidance on managing cookies in your browser, visit aboutcookies.org.
5. Changes to This Policy
We may update this policy if our cookie usage changes. The "last updated" date at the top of the page reflects the most recent version.
6. More Information
For more information about how we handle your personal data, see our Privacy Policy. If you have questions about our cookie usage, contact us via the contact page.